Did you know that professional website design allows businesses to save time by focusing on their core markets rather than wasting time upgrading their websites? This is true for every type of businesses from car dealerships and furniture stores to opticians and dentists. After all, businesses like dental practices have little time to spare, yet it is still crucial that their websites make a good first impression.
In this day and age, the best dental websites have not only become the faces of their practices, but they are also the corner stones to all of the most effective dentist marketing campaigns. Additionally, dentist websites are an increasingly crucial component of every dental web marketing system. If you’re at all skeptical about this claim, take a look at the following statistics.
According to the U.S. Census Bureau, more than 80% of the American population had access to the internet during 2012. Interestingly, despite being the forerunners in the tech world, the United States and Japan rank only 28th and 33rd, respectively, in terms of percentage of citizens with internet access!
Nonetheless, internet use continues to grow throughout the United States, and much of the rest of the world, year after year. In fact, a recent study conducted by the Pew Research Center revealed that 58% of Americans have researched businesses online before purchasing their goods or services. Furthermore, more than 62% of American web users claim that the internet has become their “go-to” source for information about businesses and the merchandise and services they offer.
In a nutshell, this means that when random people find themselves searching for a new dentist, the practices that put the most into dentist marketing will have the best chance of earning them as new dental patients. Given the fact that every dental practice that hopes to be in business five or ten years from now must continue to attract new patients, it is impossible to overstate the importance of dentist marketing.
Regardless of the type of business you’re talking about, none can afford to slack on their dental marketing campaigns. Since the internet continues to become a more widely used resource for finding businesses as each year goes by, dental websites are already an indispensable part of every dental marketing plan.
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