Did you know that more than half of all people have researched a product or service online? Additionally, approximately 24% of people have posted reviews or comments online about services or products they have used. Since more and more consumers are beginning to use the internet, you must market your dental website online in order to attract more business. By implementing a dental web marketing system that utilizes the following dental marketing strategies, your office will see more new dental patients.
1. Web design. In this day and age, many potential patients develop a first impression of a dental office based on its website. As a result, your website must be properly designed using motion graphics, appropriate typography, and a creative interface design. By creating a responsive, user-friendly website, more patients will have a favorable first impression of your business.
2. Content marketing. Having a strong web presence is one of the best ways to draw more internet traffic to your website, and content marketing can help you accomplish this. Content creation involves producing and distributing articles and blogs that contain relevant keywords that users commonly search for, and this marketing strategy can help your website rank higher on search engine results pages. Since 75% of users never look past the first page of search results, your website must rank as highly as possible in order to attract more dental patients.
3. Social media advertising. Although more than half of small businesses admit that they need help with their social media advertising skills, this is one of the most effective ways to reach a wider audience. This is because 65% of adult internet users use social media, and 18% of consumers research services or products using social media. By continually updating your social media page and connecting with users, you will develop a stronger web presence.
In order to properly implement a dental web marketing system, several marketing strategies must be used. Web design, content marketing, and social media advertising, for example, should all be included in your dental web marketing system. By utilizing these marketing techniques, your dental office will be able to attract more new patients.